Ongoing Connection Is Critical

Staying connected with people who have expressed interest in you and your services is a key element of any marketing as a small business owner, coach, or healer. Sending out a recurring newsletter is one of the easiest ways to offer them interesting content and to stay top of mind with them. 

Do newsletters still work?

We are all familiar with overflowing email inboxes, so the question of whether sending newsletters still works is very valid. 

Staying connected with people who have expressed interest in your work (called “warm audience” in marketing) is critical to turn them into clients and newsletters are still the best way for it.

Sending out a weekly or monthly newsletter, depending on your audience, is a great way to reinforce your message without being obnoxious.

The key to success is to keep the amount of emails reasonable and, most importantly, to offer fresh and engaging content each time. And, if that means once a quarter for you, than that’s a great rhythm to send our your newsletter!

This is a course to build a simple website using Mailchimp that doesn’t require any technical know-how on your part and yet allows you to create a professional presence for your business online. The course is designed for entrepreneurs who are looking for step-by-step straightforward instructions.

This is for you, if:

  • You have connected with people interested in your work, but you currently don't have any way to stay in touch with them
  • You want to do some simple marketing and newsletters are a great starting point for you
  • You have a message you want to bring into the world, but currently you have no way to get it out to people who have shown interest in your work
  • You have no technical knowledge and the idea of creating a newsletter has seemed way too complicated until now.

Why Mailchimp?

Mailchimp is a leading marketing automation platform for small business owners. They recently launched a new tool on their platform to build and host your own website, making the process user friendly and allowing you to tie it in with other marketing activities such as sending out newsletters and setting up email campaigns.

The course includes 3 sessions and a Q&A call:

Session 1
• Overview of the newsletter design process – the different pieces that need to be addressed to create your own newsletter
• How to create your Mailchimp account
• How to develop the color scheme for your newsletter
• How to create your list (audience)

Session 2
• Mailchimp newsletter tools – deep dive into how it works; step-by-step instructions
• Layout of your newsletter: choosing a template
• How to use placeholder text for design purposes
Session 3
• How to find and use images
• How to create a top banner image with text
• What is a Call-to-Action (CTA) and how to create one
• Content ideas for your newsletter
• How to send your newsletter

• Bring your questions 
• Get your newsletter reviewed and receive suggestions for improvements based on marketing best practices

What you’ll receive:

  • 4 live calls, 90 minutes each
  • 1 live Q&A call, 90 minutes
  • Dates: February 5. 12, 19, 26, and March 5
  • Call time: 9.00 am - 10.30 am PST
  • Recordings of all calls
  • Comprehensive guide with step-by-step instructions for implementation
If you are willing to dive in and create a website presence for your business that allows you to feel confident when you promote your business and you would like to make this process really easy for yourself with step-by-step instructions, then this is the course for you.
100% Money-Back Guarantee:
If you aren’t satisfied, you will receive a full refund within 60 days of purchase.


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Business Meets Magic
Britta Fischlin
P.O. Box 60248
Palo Alto, CA 94306
P: 650-387-4714
© 2020 Britta Fischlin - Business Meets Magic