Ongoing Connection Is Critical
Staying connected with people who have expressed interest in you and your services is a key element of any marketing as a small business owner, coach, or healer. Sending out a recurring newsletter is one of the easiest ways to offer them interesting content and to stay top of mind with them.
Do newsletters still work?
We are all familiar with overflowing email inboxes, so the question of whether sending newsletters still works is very valid.
Staying connected with people who have expressed interest in your work (called “warm audience” in marketing) is critical to turn them into clients and newsletters are still the best way for it.
Sending out a weekly or monthly newsletter, depending on your audience, is a great way to reinforce your message without being obnoxious.
The key to success is to keep the amount of emails reasonable and, most importantly, to offer fresh and engaging content each time. And, if that means once a quarter for you, than that’s a great rhythm to send our your newsletter!
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